Everyone starts prepping in third year. By then the good stuff is gone. We have been winning national case competitions with people who started in second.
Pick your year. We will tell you exactly how much time you have left before the season you have been putting off shows up.
MarkSoc DTU is a student-led marketing society built around real client work instead of a syllabus. Two tracks, two different skill sets, one shared standard: work you can actually show, not just talk about.
Every project further down this page came out of one of two tracks. Pick whichever matches how you actually think, not whichever sounds better on a form.
Market research, competitive analysis, case strategy, and the B2B outreach and corporate partnerships that turn a case into an actual client relationship.
Video editing, graphic design, social content, and the PPT and deck work that gets a strategy in front of a client instead of stuck on a laptop.
Every logo below is a real client. Click a card for what we actually did and, where the client shared numbers, what it actually moved.
Not a promise of what we might do. This is what the last batch actually did.
MarkSoc alumni and current consultants carry work experience across these firms. This is a snapshot, not a promise, but it is exactly why the guesstimate practice above earns its place on this page.
Round one of MarkSoc interviews is a guesstimate. Every candidate thinks it is a maths test. It is not. You get two to five minutes, and the interviewer is scoring how you clarify, how you segment, and whether you check your own answer. This walks you through one, decision by decision, the way it actually happens.
A hypothetical D2C brand with genuinely broken unit economics. Five decisions, each with a real tradeoff, every number below runs on actual Indian D2C benchmarks. Fix it, then stick around, part two tells you which track fits you.
TAPRI sells a masala chai premix at ₹799 for a month's supply. Revenue is up 18% month on month, they just crossed ₹4.2 crore annualised, and every dashboard in the office is green. The founder wants to raise a seed round and triple ad spend.
The board is not convinced. They pulled the per-order numbers and found the brand loses ₹186 on every new customer it acquires, and only one customer in five ever orders again. Right now growth is just buying revenue at a price the business cannot sustain. Your job is to fix the economics before anyone raises anything.
You just fixed a case. Four quick questions on how you actually think, and we will tell you which track fits and which part of the form to fill.
Everything you did on this page rolls into one card. Your track, your guesstimate scorecard, your campaign result. Put your name in, download it, put it on your story. If you scored well, make people jealous. If you did not, that is a better story anyway.
One thing you'd change about marketing. Or just what being here is actually like. Shown publicly without your name once we've had a quick look, so the wall stays real and stays clean.
Live client briefs and national case competitions. This is the track behind every single result above.
You build the posters, edits and pages that put everything else in front of people. Bring real work and you go straight to the final round.
Consultants on form answers and CV. Creatives on portfolio. Make sure your links are set to anyone with the link can view.
A case style round to see how you think out loud. Exactly like the test above. Strong creative portfolios skip this.
HR and managerial. Fit, availability, and what you would actually bring to the team.