We take on real marketing briefs.
MarkSoc is the marketing and consulting society of Delhi Technological University. Our consultants take on strategy, research, go to market, brand and growth briefs for companies in any sector, and publish independent research on Indian brands.
Reway1 of 6The brief
Reway needed more recyclers on its platform.
What came out of it
21 recyclers onboarded.
Companies we have worked with
Consulting practices
Strategy and business consulting alongside marketing and growth: eight practices, each backed by work you can read. Not sure which you need? Use the problem finder.
Strategy and market entry
Where to play next: market entry, feasibility and expansion decisions.
See the practiceStrategy and businessOperations and supply chain
Sourcing, supply and process questions that decide whether a plan can actually run.
See the practiceStrategy and businessBusiness and financial analysis
Unit economics, pricing and financial viability, so growth does not quietly lose money.
See the practiceStrategy and businessMarket research and sizing
Market maps, TAM SAM SOM, competitor benchmarks and field tests that answer a real question.
See the practiceMarketing and growthGo to market
Launch roadmaps and channel plans for a new product, a new segment or a new city.
See the practiceMarketing and growthBrand and positioning
What the brand stands for, where it sits against rivals and how it talks across channels.
See the practiceMarketing and growthB2B growth and outreach
Prospect lists, verified contact databases, email and LinkedIn outreach, partnership pipelines.
See the practiceMarketing and growthDigital, content and web
Social strategy, content calendars, SEO, website reviews and the decks that sell a strategy.
See the practiceSelected work
Every logo on this site is a company MarkSoc has worked for. Where a client shared numbers, they are on the page.
RewaySoft Technologies
Cleantech, electronic waste
Reway connects people selling electronic waste with trusted recyclers. It needed the market side of that problem worked out.
Eco Wrap Packaging
Sustainable packaging, Ram Paper Impex
Eco Wrap sells sustainable packaging. It needed a pipeline of businesses to sell to, and a way to reach them.
Signed recommendation
HireZapp Technologies
HR technology
HireZapp, an HR tech platform, needed its business to business growth engine built out: partners, content and leads.
Signed recommendation
Research
Independent studies of Indian brands built on our own field work, and cases you can play.
Toing: why Swiggy launched its own competitor
We carted identical orders on Zomato, Swiggy, Toing and Rapido’s Ownly, minutes apart, in Bengaluru and Delhi. Toing won neither test. Read it on the web with interactive tools, or download the full report.
Read the studyFix a chai brand that loses ₹186 on every customer
Five decisions, live unit economics. Crack it, explain your calls and get your name on the solvers wall.
A marketing casebook
Solved marketing cases for interview and competition prep. Published here when it is ready.
Record
Competition results from MarkSoc members.
| Year | Result | Competition |
|---|---|---|
| 2026 | National Winner | Lal Bahadur Shastri Case Competition |
| 2026 | Top 10 nationally | BIMTECH Best Manager Competition |
| 2026 | National Finalist | ISRO Bharatiya Antariksh Hackathon, 34 of 15,000+ teams |
| 2026 | Paper presented | SOIL International Conference |
| 2025 | BRICS India Representative | National delegation |
| 2025 | National Runner Up | IRMA Case Competition |
| 2025 | National Finalist | IIT Bombay competition |
| Runner Up | SRCC Business Conclave | |
| Runner Up | SRCC TownHall Case Competition | |
| National Finalist | Marsh Corporate Case Competition |
Where our people have worked
MarkSoc alumni and current members carry work experience across these organisations.
- zomato
- ExxonMobil
Talk to us
Call, email or send a brief. The MarkSoc team replies to every one.
Have a marketing problem?
Send us the brief. Research, go to market, positioning, content or outreach: a MarkSoc team takes it on, with named leads.
Send us a briefWant to do this work?
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