Research we did because we wanted the answer.
Independent studies of Indian brands, built on field work we run ourselves, and business cases you can play.
Toing: why Swiggy launched its own competitor
We carted identical orders on Zomato, Swiggy, Toing and Rapido’s Ownly, minutes apart, in Bengaluru and Delhi. Toing won neither test. Read it on the web with interactive tools, or download the full report.
Read the studyFix a chai brand that loses ₹186 on every customer
Five decisions, live unit economics. Crack it, explain your calls and get your name on the solvers wall.
A marketing casebook
Solved marketing cases for interview and competition prep. Published here when it is ready.