Free tools for founders and students.
The same quick checks MarkSoc consultants run at the start of a brief. Move the sliders, the numbers update live. Nothing you enter leaves your browser.
Unit economics: is each customer worth it?
Lifetime value against acquisition cost, the ratio behind our TAPRI case.
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LTV to CAC. Aim for 3 or more.
LTV
CAC
Contribution per order
Lifetime value, 12 months
Orders to earn back CAC
Now try fixing a brand in the Case Arena
Market sizing: TAM, SAM and SOM
Total market, the part you can serve and the share you can realistically win.
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SOM: the yearly revenue you can realistically win
TAM, the whole market
SAM, what you can serve
Sizing is where most pitch decks overreach. A believable SOM beats a giant TAM.
Want this done properly for your market?
Delivery app fee stack
What platform, packaging and delivery fees add to a food order. From our Toing study.
Green is food, orange packaging, pink platform fee, grey delivery. Typical charges from the report, before GST and surge.
+52%
on top of the food on a typical incumbent app
Flat fees hit small orders hardest. That gap is why Swiggy launched Toing.
Read the Toing study