A marketing society that works like an agency.
MarkSoc is the marketing society of Delhi Technological University. Instead of a syllabus, members learn on real client briefs, national case competitions and research they run themselves.
How a project runs
Every client engagement on this site followed the same path.
- The brief
A company tells us the problem and what a good outcome looks like.
- Scoping
We agree what is in, what is out and by when.
- A team with named leads
Consultants and creatives, sized to the work. HireZapp had 27 people.
- The work, and proof
Research, plans, outreach or content, and the numbers when clients share them.
Two tracks
Open to every course and every year at DTU.
Consultant
Market research, competitive analysis, case strategy and the outreach and partnerships that turn a case into a client relationship.
Creative
Video, design, social content and the decks that get a strategy in front of a client.
Leadership
Ayan Gupta is the President of MarkSoc DTU.
Record
Competition results from MarkSoc members.
| Year | Result | Competition |
|---|---|---|
| 2026 | National Winner | Lal Bahadur Shastri Case Competition |
| 2026 | Top 10 nationally | BIMTECH Best Manager Competition |
| 2026 | National Finalist | ISRO Bharatiya Antariksh Hackathon, 34 of 15,000+ teams |
| 2026 | Paper presented | SOIL International Conference |
| 2025 | BRICS India Representative | National delegation |
| 2025 | National Runner Up | IRMA Case Competition |
| 2025 | National Finalist | IIT Bombay competition |
| Runner Up | SRCC Business Conclave | |
| Runner Up | SRCC TownHall Case Competition | |
| National Finalist | Marsh Corporate Case Competition |
Where our people have worked
MarkSoc alumni and current members carry work experience across these organisations.
- zomato


- ExxonMobil










Have a marketing problem?
Send us the brief. Research, go to market, positioning, content or outreach: a MarkSoc team takes it on, with named leads.
Send us a briefWant to do this work?
Recruitment opens once a year for every course and every year at DTU. Leave your details and we will tell you the day it opens.
Get notified