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Work

Dave & Tan

Dave & Tan wanted to sharpen how it shows up against competitors and speaks to its actual customer.

Brand and positioningPositioningCompetitive mappingMessaging

In short

MarkSoc defined the positioning and turned it into a messaging framework and a first content calendar.

What we did

  • Brand positioningDefined what the brand stands for and where it sits against competitors.
  • Competitive mappingBenchmarked the category to find the gap worth owning.
  • Messaging frameworkBuilt a consistent way to talk about the brand across channels.
  • Content kickoffTranslated the new positioning into an initial content calendar.
Next projectNeecop →

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